Taeho Yoh's headshot

Taeho Yoh

Professor and Director of Sport Administration
tyoh@siu.edu
618-453-3124
Davies 119
Marketing, Sport Administration, Human Sciences

Dr. Taeho Yoh holds two doctoral degrees: a Ph.D. in Sport Management from Florida State University and a Ph.D. in Marketing from Southern Illinois University Carbondale. He holds a joint faculty appointment in the College of Health and Human Sciences and the College of Business and Analytics.

Education:

Dr. Yoh’s primary undergraduate teaching responsibilities include Legal and Ethical Aspects of Sport (KIN 464), Internship (KIN 455), Integrated Marketing Communications (MKTG 363), International Marketing (MKTG 435), and Sports Marketing (MKTG 491).

At the graduate level, Dr. Yoh teaches Foundations of Sport Management (KIN 501), Sport Promotions (KIN 540), Legal Aspects of Sport (KIN 564), and Internship in Sport Management (KIN 555).

Research Interest:

Dr. Taeho Yoh’s research focuses on corporate social responsibility, sport marketing, and the social impact of sport organizations. His work also examines marketing and promotional strategies within the nonprofit sector, with particular emphasis on how sport organizations can generate social value and community engagement.

Awards and Honors:

  • Outstanding Teaching Award, College of Education and Human Services, 2017
  • Excellent Faculty Award, Southern Illinois University Athletics, 2018
  • Keynote Speaker, NWRC, Seattle, 2019
  • Faculty Outstanding Contribution Award, CHHS, Southern Illinois University Carbondale, 2023

Selected Publications:

  • Yoh, T., Yoh, R. Chung, S. Kim, J. & Chung, W. (2025). The Impact of Recreational Physical Activity on Children's Performance in Math and Science: A Meta-Analysis. Journal of STEM Education, 26(3), 5–9.
  • Park, M., Morgan, C. , Kim, K.& Yoh, T. (2023). Systematic review and meta-analysis of the relationship between attitudes toward socially responsible corporations and purchasing intentions, Social Responsibility Journal, 19(10), 1978-1996.
  • Yoh, T. (2023). Exploring Factors Influencing Consumer Decision-Making in Repurchasing Martial Arts Club Membership. International Journal of Academic Research in Business and Social Sciences, 13(3), 529 – 538.
  • Yoh, T. Kim, J, Chung, S. & Chung, W. STREAM (2021): A New Paradigm for STEM Education. Journal of STEM Education, 22 (1), 46-51.
  • Park, M., Yoh, T., & Shonk, D. (2021). Antecedents and Consequences of Satisfaction among Participants in Health Affiliated Charity Sport Events. International Journal of Event and Festival Management, 12(2), 105–127